Media Studies

Culture is an umbrella term which encompasses the social behaviour and norms found in human societies, as well as the knowledge, beliefs, arts, values, laws, customs, capabilities and habits of the individuals in these groups. Individual cultures Upbringing Societal cultures History What are the key cultural contexts of the BBC Radio 1 Breakfast Show? How does the music on the show differ to the music on other BBC Radio shows? Top Hits Modern and popular Target there young demographic - 15-24 year-olds. "very, very mainstream" and accused of playing too many chart songs, which are the staple diet of commercial radio – including Heart and Capital. Most of the top chars are from America which goes against their remit UK artists Is 'low' culture pop music more viable in attracting a large audience? The use of low culture does attract the desired demographic as younger audiences are more likely to listen to popular music It will get repetitiv...

How does the Radio One Breakfast Show reach its audience? [15 Marks] The BBC strive to put the audience at the heart of everything and in doing so aim to deliver quality and value for money. With their remit to inform, educate and entertain, they use a variety of factors in order to convey these to their audience demographic of 15-24 year-olds. In order to maintain an unbiased political opinion whilst informing their audience of any recent events, Greg James, for example, will educate his audience through News Beats and Entertainment News. James isn't afraid to share his own experiences with issues faced in the world today, successfully reaching his audience through first hand experiences that both inform and educate on the importance of specific notions - for example he talks freely of his happenings with mental health, a widely experienced thing by many teenagers and young adults. This overall allows him to achieve a comfortable and down-to-earth environment for his listen...