Music Videos Intro

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Mainstream vs Alternative

mainstream - Popular - Top charts music - Appeals to a wider audience

alternative - Independent - Rock / Indie - Smaller audience


Can you think of music video examples which are mainstream or alternative?

  • Katy Perry - California Girls - mainstream
  • Nirvana - Smells Like Teen Spirit - alternative
  • Ed Sheeren - Shape of You - mainstream
  • Foals - alternative
  • Radiohead - alternative
Types of Music Video

Performance: Live concert footage or the artist presented in a location or wandering around locations deemed to be meaningful or of adding pathetic fallacy to the mood/ tone/ lyrics. Often Heavy rock or rap.

Linear Narrative: The song soundtracks a story with a plot that mirrors the lyrics of the song or is empathetic to the story and mood of the song - has a resolution. Often Pop or romantic songs.

Meaningful Symbolic: A mix of images that offer some hinted at 'meaning' of the song, yet with no perceptible narrative to glue it together - they create enigmas with no resolution. Often 'serious' work.

Artistic Aspirations: The song is a part of a piece that attempts to create a deeper link to the idea of the song. Often Chilli Peppers and Radiohead.

Hybrid: combining elements of artist performing and one other category such as Foo Fighters.

Intertextuality

The process of creating references to any kind of media text via another media text. In other words Intertextuality essentially means for a type of media (film,television,music etc) to pay homage to another media text.

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