Newspapers - Genre and Media Language Conventions of Online News
What role does genre play? Genre helps to minimise risk and predict expenditure. This is important because companies require a predictable income and need to budget Genre creates familial pleasures - we see what we expect and enjoy watching the things we like Genre satisfies our needs for entertainment and escapism However, genre can also lead to repetition of the same conventions, leading the audience to become bored (eg. YET ANOTHER SUPERHERO FILM!). In order to maintain an audience’s interest, producers will need to maintain some conventions of the genre and use them in a traditional way whilst also creating some difference. Neale: Repetition and Difference His main ideas are: Genres may be dominated by repetition, but are also marked by difference, variation and change. Genres change, develop and overlap with one another. Difference is essential to the economy of genre. For example, he discusses the growing sub-genres of music which appeal to wider audie...