Newspapers - Technical Conventions

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Our case studies will be from The Guardian and The Daily Mail. 

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Iconography: Western

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Iconography - The visual images and symbols used in a work of art or the study or interpretation of these (important aspect of genre). Particular signs associated with a particular genre. Western Film is a genre that revolves around stories primarily set in the late 19th century in the American Old West . Most Westerns are set between the American Civil War (1865) and the early 1900s. An American Western Film usually revolves around a stoic hero and emphasises the importance of honour and sacrifice. There is a myriad of iconography within Western Movies such as, cowboy hats, guns, horses, cattle,  sheriffs, taverns, railroads and deserts. Some of the more subtle iconography ranges from a predominantly male cast, the hero being a cowboy (in most cases) and the ideas of serving justice and revenge.  Western movie posters are full of this iconography, with a rustic colour scheme of browns, blacks, whites, oranges and reds, reinforcing the aged look a...
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Newspapers - Feminist Theory

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Feminism Third Wave Feminism - Van Zoonen, bell hooks and Butler A response to those who thought Feminism had achieved its purpose. ​ Emerged in the 1990s.  ​ Worked against the idea that feminists were victims.  Third wave feminism is associated with the emergence of lipstick feminists and raunchy culture . New feminists advocate for " expressions of femininity and female sexuality as challenge to objectification ". this included the rejection of restrictions - patriarchal or feminist - to define or control how women should dress, act, or express themselves. These contrasted with the fierce anti-pornography/female exploitation element of feminism in the Second Wave of 1960-1990. Second wave feminism held the idea of "victim feminism", viewing pornography as encouraging violence towards women. New feminists hold that ability to make autonomous choices about self-expression can be an empowering act of subversion of the dominant male cultural norms, n...
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LFTVD - TARGETING AUDIENCE

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AUDIENCE PROFILES Within the world of marketing, there is a move away from thinking of audiences as fitting into general demographics to thinking of audience as having a psychographic profile. What 5 things make up demographics? Age Gender Profession Location Marital Status What 5 things make up psychographics? Personality Values Activities Interests Opinions STRANGER THINGS Predominantly targeted to American audiences Also needs to attract a global audience to maximise profit and justify high budget. Therefore, ST uses a similar tactics as mainstream Hollywood movies to attract worldwide audience: Uses Hollywood star system - Winona Ryder High budgets and cinematic quality of production Mainstream genres Generic hybridity to maximise audience appeal - Sci-fi & Horror Development of franchises TARGET AUDIENCE PROFILES Demographics 18-29 54% popularity with men 46% popularity with women Highest popularity with millennial generation Regions America UK Western Europe Australia Canada ...
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