Media Studies

TO WHAT EXTENT DO FAN-MADE MEDIA PRODUCTS FOR LONG FORM TELEVISION DRAMAS REFLECT THE FIVE ELEMENTS OF HENRY JENKINS' THEORY OF PARTICIPATION CULTURE? [10 marks] The theory of Participatory Culture is a concept that allows for the understanding of a long form television drama's audience; it deals with the function and structure of fandom, its five elements. Fan-made media products play a key part within the function of fandom. The artistic expression and communal engagement with dramas such as Stranger Things and Deutschland 83 is what builds up the structure of a fan base, that will eventually fall somewhere along Jenkins' five elements of participatory culture. Jenkins believes that fans play a key role in the circulation of media. The media products that they create allow for further advertisement and reach of LFTVDs and thus are a main factor in the circulation.  The Stranger Things audience demographic consists of mostly men that are between the ages of 18-29. Despite ...

Henry Jenkins believes that fans play a key role in the circulation of media. Fan Culture - often referred to as Fandom, describes social communities built around the shared enjoyment of particular aspect of popular culture - books, movies, TV shows, bands, sports, or sports teams etc. Examples include Star Trek (The Trekkies) and Harry Potter. Fandom is an example of what are called participatory cultures (fans acting not only as consumers but also as producers and creators of creative media) . Pronsumers - someone who consumes and produces media (like in Minecraft). Textual Poaching - audiences taking a media product and remaking or reworking it to create their own meaning. THE FIVE ELEMENTS OF PARTICIPATORY CULTURE There are low barriers to artistic expression and communal engagement Resources to make fan media is easily accessible to most fans. Judgement is not made on the merit of artistry but for the enthusiasm to create and engage. Supportive of create and sharing creati...

3. EXPLAIN HOW THE ECONOMIC CONTEXT IN WHICH NEWSPAPERS ARE PRODUCED, INFLUENCES THEIR NEWS CONTENT . REFER TO THE GUARDIAN AND THE DAILY MAIL NEWSPAPERS YOU HAVE STUDIED TO SUPPORT YOUR ANSWER. [10 MARKS] The economic context in which newspapers are produced can be seen to influence the news content. The news industry in the UK is under free market capitalism, and so newspapers such as the Daily Mail and The Guardian are driven by the profit motive. The flight of advertising revenue from print journalism to online media in the mid 2010s starved journalism of funds. This had led to a decline in The Guardian's expensive journalism - such as international news and investigative reporting - and a rise in the Daily Mail's cheaper alternative, be it opinion, reporting celebrities and public relations events, lifestyle journalism and sport. This decline in circulation has effected both papers. Despite this, both organisations have developed similar strategies by offering free onlin...

EXAMPLE QUESTIONS 3. EXPLAIN HOW THE POLITICAL CONTEXT IN WHICH NEWSPAPERS ARE PRODUCED, INFLUENCES THEIR OWNERSHIP AND REGULATION. REFER TO THE GUARDIAN AND THE DAILY MAIL NEWSPAPERS YOU HAVE STUDIED TO SUPPORT YOUR ANSWER.  [1O MARKS] 4. EVALUATE THE USEFULNESS OF ONE OF THE FOLLOWING IN UNDERSTANDING AUDIENCES FOR ONLINE NEWSPAPERS SUCH AS THE GUARDIAN AND THE DAILY MAIL: EITHER GERBNER'S CULTIVATION THEORY OR SHIRKY'S 'END OF AUDIENCE' THEORY [10 MARKS] WHAT IS REQUIRED FOR QUESTION 3? This question is a knowledge and understanding question on the influence of media contexts on newspapers. This question will be about the media form as a whole. You will be expected to give examples from the case study texts: The Guardian and The Daily Mail print, online and social media feeds. QUESTION 3 - KEY WORDS Political context - Freedom of Press and Capitalism! Left vs Right Ownership - Media concentration, press barons (evident in Daily Mail). Contrast of The Guardian...