NEWS - QUESTIONS 3 & 4 TIPS

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EXAMPLE QUESTIONS

3. EXPLAIN HOW THE POLITICAL CONTEXT IN WHICH NEWSPAPERS ARE PRODUCED, INFLUENCES THEIR OWNERSHIP AND REGULATION. REFER TO THE GUARDIAN AND THE DAILY MAIL NEWSPAPERS YOU HAVE STUDIED TO SUPPORT YOUR ANSWER. 
[1O MARKS]

4. EVALUATE THE USEFULNESS OF ONE OF THE FOLLOWING IN UNDERSTANDING AUDIENCES FOR ONLINE NEWSPAPERS SUCH AS THE GUARDIAN AND THE DAILY MAIL: EITHER
  • GERBNER'S CULTIVATION THEORY OR
  • SHIRKY'S 'END OF AUDIENCE' THEORY
[10 MARKS]

WHAT IS REQUIRED FOR QUESTION 3?
  • This question is a knowledge and understanding question on the influence of media contexts on newspapers.
  • This question will be about the media form as a whole.
  • You will be expected to give examples from the case study texts: The Guardian and The Daily Mail print, online and social media feeds.
QUESTION 3 - KEY WORDS
  • Political context - Freedom of Press and Capitalism! Left vs Right
  • Ownership - Media concentration, press barons (evident in Daily Mail). Contrast of The Guardian which is owned by The Scott Trust - mirrors the liberal, leftist views.
  • Regulation - Freedom of Press = self regulation (discussion of changes here - more regulation to fight fake news etc. - changes with Facebook...)
LEVEL 3 ANSWER - 10/10 MARKS (THE POINTS THEY MAKE)
  • Intro - The political context in which newspapers are produced can be seen to influence the ownership of newspapers. The news industry in the UK is oligopolistic which contradicts the concept of a free press as it is controlled by the elite. 
  • Paragraph 1 - ownership
    • Daily Mail as owned by a press baron (a proprietor ownership)
    • The Guardian as owned by Scott Trust
  • Paragraph 2 - political affiliations
    • The Leveson enquiry
    • Influence of political affiliations in The Daily Mail and The Guardian
  • Paragraph 3 - regulation 
    • PCC and IPSO
    • Prevention of freedom of press
    • The Guardian opting out
  • Conclusion
    • summary of what factors influence the relationship between ownership, regulation, and political contexts
    • Answer the question
WHAT IS REQUIRED FOR QUESTION 4?
  • The question will ask you to evaluate the usefulness of one of the theories in understanding either print newspapers or online news, or perhaps both.
  • It is likely you will be given a choice of theorists to evaluate but you may only be given one.
LEVEL 3 ANSWER, 8/10 MARKS (THE POINTS THEY MAKE)
  • Intro - Shirky's 'end of audience' theory
    • How useful it is in online media
  • Paragraph 1- how its useful
    • Daily Mail (Mail Online) audiences
  • Paragraph 2 - limitations
    • Daily Mail and The Guardian
  • Paragraph 3 - how its useful
    • The Guardian audience participation
    • slight limitations within this.
  • Conclusion
    • What makes it useful and what makes it limited - summary.
MY QUESTIONS

3. EXPLAIN HOW THE ECONOMIC CONTEXT IN WHICH NEWSPAPERS ARE PRODUCED, INFLUENCES THEIR NEWS CONTENT. REFER TO THE GUARDIAN AND THE DAILY MAIL NEWSPAPERS YOU HAVE STUDIED TO SUPPORT YOUR ANSWER.
[10 MARKS]

4. EVALUATE THE USEFULNESS OF ONE OF THE FOLLOWING IN UNDERSTANDING AUDIENCES FOR ONLINE NEWSPAPERS SUCH AS THE GUARDIAN AND THE DAILY MAIL:
EITHER
  • Hall's Reception Theory OR
  • Gerbner's Cultivation Theory
[10 MARKS]

QUESTION 3 - TIPS

Issues to consider
  • Rise of online media has meant that newspapers have had to think differently about making money.
  • The differing economic situation of The Guardian and Daily Mail. How are they funded? How does this have an impact on what they feature?
  • The question does not specify print or online so you should consider both.
  • In the exam, you would refer to the newspapers you have studied in class. For this, refer to The Guardian and Daily Mail as a whole and use examples from your notes where possible (e.g. you might be able to easily find an example of some sensationalized news in your notes).

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