LFTVD - HENRY JENKINS' THEORY OF FANDOM

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Henry Jenkins believes that fans play a key role in the circulation of media.
  • Fan Culture - often referred to as Fandom, describes social communities built around the shared enjoyment of particular aspect of popular culture - books, movies, TV shows, bands, sports, or sports teams etc. Examples include Star Trek (The Trekkies) and Harry Potter.
  • Fandom is an example of what are called participatory cultures (fans acting not only as consumers but also as producers and creators of creative media).
  • Pronsumers - someone who consumes and produces media (like in Minecraft).
Textual Poaching - audiences taking a media product and remaking or reworking it to create their own meaning.

THE FIVE ELEMENTS OF PARTICIPATORY CULTURE
  • There are low barriers to artistic expression and communal engagement
    • Resources to make fan media is easily accessible to most fans. Judgement is not made on the merit of artistry but for the enthusiasm to create and engage.
  • Supportive of create and sharing creations with others
    • Fans are willing to share and receive efforts of the community. It is seen as a community defined by a shared passion and desire for involvement. Supportive and emotional tone puts emphasis on belonging.
  • A form of mentorship in which experienced fans pass knowledge to novices
    • Key figures emerge within in the community, either through longevity, vastness of their knowledge or superior quality of their contributions. Rather than leaders, all members are encouraged to support the efforts of other but weight is given to the opinion/work of some who help others fit into the fandom community.
  • A belief that such contributions matter
    • Importance is given to the sense of community - everyone is welcome.
  • Social connection between members supportive of all fans' opinions and contributions
    • The community thrives from interaction on websites and social media. Keeps the community informed and aware of development within the fandom world.

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