Media Studies

ECONOMIC CONTEXTS Jungle Book 1967 Budget - $4,000,000 Gross USA - $141,843,612 Opening Weekend - $5,291,670 (1984) Worldwide Gross - $210,310,084 Fewer sources of income. Merchandising was one option - mostly toys The Jungle Book soundtrack achieved gold record status Disney relied massively on box office figures Jungle Book 2016 Budget - $175,000,000 Gross USA - $364,001,123 Opening Weekend - $103,000,000 Worldwide Gross - $966,000,000 The Jungle Book 2016 was released using the saturation distribution method where cinemas across the globe were flooded. Extensive merchandising on a global scale, due to increase in manufacturing capacity & globalised economic trade. Lots of appeal for children, e.g. toys, t-shirts

MAGAZINE TERMINOLOGY House Style - A company's preferred manner of presentation and layout of written material. Call to Action - Any statement that initiates a reaction from the reader (subscribe, read now). A piece of content intended to induce a viewer, reader, or listener to perform a specific act, typically taking the form of an instruction or directive (e.g. buy now or click here ). Mode of Address - This is the tone and the written or spoken style of the media text and the way in which it communicates with the target audience Cover Line - A headline to a story that is inside the magazine. Anchorage Text - Copy that links the image to the main story/ headline. It anchors the image to the story. Strap line/ Tagline - A catchphrase or slogan, especially as used in advertising, or the punchline of a joke. Usually at the top of the cover, above the masthead. Feature - A newspaper or magazine article or a broadcast programme devoted to the treatment of a particular topic, typ...