Theory Recap Lesson #1 - Magazines

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MAGAZINE TERMINOLOGY

House Style - A company's preferred manner of presentation and layout of written material.

Call to Action - Any statement that initiates a reaction from the reader (subscribe, read now). A piece of content intended to induce a viewer, reader, or listener to perform a specific act, typically taking the form of an instruction or directive (e.g. buy now or click here ).

Mode of Address - This is the tone and the written or spoken style of the media text and the way in which it communicates with the target audience

Cover Line - A headline to a story that is inside the magazine.

Anchorage Text - Copy that links the image to the main story/ headline. It anchors the image to the story.

Strap line/ Tagline - A catchphrase or slogan, especially as used in advertising, or the punchline of a joke. Usually at the top of the cover, above the masthead.

Feature - A newspaper or magazine article or a broadcast programme devoted to the treatment of a particular topic, typically at length. A developed, full article.

Masthead - The logo of the magazine

Typography - The font used on and in the magazine

Headline - The title of the main article of the magazine

THE BIG ISSUE

  1. What genre would you class The Big Issue? 
    • Hybrid-Genre
  2. Describe the range of front covers you might expect to see on The Big Issue. 
    • Current Affairs, Music, Illustrated, Film, Social Issues
  3. How is the magazine distributed? 
    • Public vendor sales
  4. Discuss John Bird's idea of 'ethical capitalism'?
    • Seeks to build deep, trust-based relationships in the service of society as well as the bottom line. In other words, it is a business model with a “higher purpose.” The benefits are real and long-lasting.
The Windrush Day Special edition of The Big Issue can be linked to the recent events with Black Lives Matter.


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