jungle book recap #1

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ECONOMIC CONTEXTS

Jungle Book 1967

  • Budget - $4,000,000
  • Gross USA - $141,843,612
  • Opening Weekend - $5,291,670 (1984)
  • Worldwide Gross - $210,310,084
  1. Fewer sources of income.
  2. Merchandising was one option - mostly toys
  3. The Jungle Book soundtrack achieved gold record status
  4. Disney relied massively on box office figures
Jungle Book 2016
  • Budget - $175,000,000
  • Gross USA - $364,001,123
  • Opening Weekend - $103,000,000
  • Worldwide Gross - $966,000,000
  1. The Jungle Book 2016 was released using the saturation distribution method where cinemas across the globe were flooded.
  2. Extensive merchandising on a global scale, due to increase in manufacturing capacity & globalised economic trade.
  3. Lots of appeal for children, e.g. toys, t-shirts

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