jungle book recap #2

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The Impact of Technology

1967

  • Multi-plane
    • Creates a 3D effect with a foreground and background 
  • Xerography
  • Importance of personality in the characters - drawn from the voice actors
  • CGI production was not possible
  • Computers were too expensive, unreliable and undeveloped for use in films
  • The animation was completed with hand drawn pictures on transparent cells
  • Multi-plane cameras were used to shoot layered cells at different distances
  • This created a simple 3D effect which was relatively advanced for its time.
  • Soundtrack was mono as stereo sound was too expensive.
economic contexts
  • The film industry suffered a downturn in popularity the 1950s as other entertainment sources competed for market share - TV, Radio, Theatre...
  • The Sword and the Stone (1963) did not make a lot of money for Disney...
2016
  • Payed homage to the original (and Bambi) by using a multi-plane technique in the opening sequence of the movie. They use a traditional depiction of the Disney castle that fades into the newer CGI multi-plane. 
  • Photo-reel animal animation
  • Hundreds of people needed for every shot
  • 'emotion for the audience' - Jon Favreau
  • Live actor shots - Neel Sethi as Mowgli - and the animals were added in post.
economic contexts
  • Highly advanced CGI technology makes immersive mise-en-scene possible
  • Jon Favreau wanted to make multi-plane possible
  • despite being horizontally integrated, Disney outsourced much of the post-production to Moving Picture Company (based in London), suggesting how Disney are willing to spend for specialist and cutting edge visual effects.
  • expected that big blockbuster movies showcase the latest technologies to appeal to technophile cinemagoers.
Distribution
1967
  • Adverts on radio
  • Adverts in newspapers and magazines
2016
  • Superbowl trailer - promoted to a male audience
  • Air BnB - promoted to older audiences
  • Adverts on TV
  • Adverts on Social Media 
Trailers
1967
  • "A big triumph in the art of animation"
  • The soundtrack/ music is a key selling point
  • 'color by technicolor'
  • 'Walt Disney'
  • Narrators introduces the characters with a key personality trait
    • Holds the hand of the viewer - children
  • Long clips of the characters - technology based
2016
  • Fast paced and quick editing/cuts - dramatic and action-based
  • Peril and danger
  • 'Creators of the 'Pirates of the Caribbean''
    • promoted towards men
  • Lists the key, famous actors - star actors/ rating
  • Elements of comedy and emotion throughout - easygoing and family-friendly
Both show off the animation.

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