Media Studies

Culture is an umbrella term which encompasses the social behaviour and norms found in human societies, as well as the knowledge, beliefs, arts, values, laws, customs, capabilities and habits of the individuals in these groups. Individual cultures Upbringing Societal cultures History What are the key cultural contexts of the BBC Radio 1 Breakfast Show? How does the music on the show differ to the music on other BBC Radio shows? Top Hits Modern and popular Target there young demographic - 15-24 year-olds. "very, very mainstream" and accused of playing too many chart songs, which are the staple diet of commercial radio – including Heart and Capital. Most of the top chars are from America which goes against their remit UK artists Is 'low' culture pop music more viable in attracting a large audience? The use of low culture does attract the desired demographic as younger audiences are more likely to listen to popular music It will get repetitiv...

How does the Radio One Breakfast Show reach its audience? [15 Marks] The BBC strive to put the audience at the heart of everything and in doing so aim to deliver quality and value for money. With their remit to inform, educate and entertain, they use a variety of factors in order to convey these to their audience demographic of 15-24 year-olds. In order to maintain an unbiased political opinion whilst informing their audience of any recent events, Greg James, for example, will educate his audience through News Beats and Entertainment News. James isn't afraid to share his own experiences with issues faced in the world today, successfully reaching his audience through first hand experiences that both inform and educate on the importance of specific notions - for example he talks freely of his happenings with mental health, a widely experienced thing by many teenagers and young adults. This overall allows him to achieve a comfortable and down-to-earth environment for his listen...

BBC 97 Years Old Lord Reith Scottish Broadcaster Managing director of BBC Started 30 September 1967 Publicly funded through TV licences Politically Unbiased  Prohibits alienation of the public Educate, Inform, Entertain Nation Wide and Regional Regulated by Ofcom Thinking about the public purposes of the BBC, what kind of content would you expect to find in a Radio 1 broadcast? Make a list of any relevant content. Modern popular music and current chart hits throughout the day. Presenters - Inoffensive, Bland, Lively, Chatty They target the 15–29 age group Challenges faced by the BBC Failure to reach younger audiences  Digital Convergence Not as popular  Larger competition  Signal 1, Capital, Heart Financial problems Technology overhaul Why Greg James? Took over from Nick Grimshaw on 20 august 2018 16th presenter 2017 Grimshaw recorded the lowest listener figures for radio 1's breakfast since the records began ...

'Because I am a Girl' Campaign Girls Rights Audience Everyone - to spread awareness Meanings Powerful, brutal and honest Insecurities and campaign written on their faces - message can't be avoided Plain/ simplistic outfit and background - mise en scène Celebrity as the focus of the poster - downplay it to demonstrate the togetherness and remove any allure Representations Vulnerability Power Natural This campaign is different to other commercial ones as it depicts women in their natural, unfiltered state in order to address the real, ongoing issue The main focus is on the subjects face - there is no other distractions that differ from the main, serious goal of the campaign The commercial ads will have a much larger budget than the charity based campaign Shelter UK based housing and homelessness charity Campaign launched in 2011 Produced for those at risk of homelessness to point them to Shelter's free services Guide people to seek help ...

Within society there is a DOMINANT GROUP who holds positions of power within social institutions. - Male - White - Heterosexual - Adult (Middle-aged) - Christianity - Middle Class - Capitalist - Able-bodied - Western - University Educated The dominant social group, by having access to power and means of communication, has control and influence over the way in which other social groups are seen and understood. Their social experience, beliefs and values are known as DOMINANT IDEOLOGY. Stereotypes Work as symbolic codes or signs - link to Barthes Attach specific values or ideas to that group of people, which are generalised and largely inaccurate They become accepted in wider society due to the frequency with which they are used THEORY - Barthes would argue that these values attached to these social stereotypes are not real but 'myths' and serve to reinforce the ideology of the dominant group . Stereotypes can be positive or negative , depending on: ...

Curtain Call Music Musical Soundtracks Tik Tok Hits Presenters Rob Cantor Shia Labeouf Peter Dickson Games/ Features Wrong Answers Only - Game Random videos I have saved on my phone out of context - Game Information Only adverts for Broadway shows and Tik Tok

Paper 2 Section A Examiners are looking for: Accuracy, comprehensiveness and detail of knowledge and understanding of the media form The clarity and precision and balance of your explanation The detail and accuracy of your references to set products The accuracy, comprehensiveness and detail of your knowledge and understanding of contexts and their influence.