Advertisements: Shelter

-
'Because I am a Girl' Campaign

  • Girls Rights
  • Audience
    • Everyone - to spread awareness
  • Meanings
    • Powerful, brutal and honest
    • Insecurities and campaign written on their faces - message can't be avoided
    • Plain/ simplistic outfit and background - mise en scène
    • Celebrity as the focus of the poster - downplay it to demonstrate the togetherness and remove any allure
  • Representations
    • Vulnerability
    • Power
    • Natural
  • This campaign is different to other commercial ones as it depicts women in their natural, unfiltered state in order to address the real, ongoing issue
  • The main focus is on the subjects face - there is no other distractions that differ from the main, serious goal of the campaign
  • The commercial ads will have a much larger budget than the charity based campaign
Shelter
  • UK based housing and homelessness charity
  • Campaign launched in 2011
  • Produced for those at risk of homelessness to point them to Shelter's free services
  • Guide people to seek help

Charity campaigns work by constructing a sense of compassion, responsibility, or guilt.
  • Children
    • Creates sympathy as children are seen as innocent and fragile
  • Close-up shot
    • audience positioned to see the empty gaze
    • Direct address
  • Washed out colour
    • Blunt
    • Harsh
    • Realistic




Comments

Post a Comment

Popular posts from this blog

Movie Analysis - The Jungle Book

-
Image
The Jungle Book(1967 vs 2016) The 1967 Jungle Book, directed by Wolfgang Reitherman, is one of Walt Disney's hand-drawn animated classics. Based on Rudyard Kipling's dark and serious book(which is about the struggles between animals and man), this rendition strays from those dismal themes and portrays a more lighthearted, cheerful and straightforward approach. This lenient and easy-going depiction of the plot allows the movie to be appropriate and aimed at a more younger, family friendly audience. The movie uses a bright, soft colour scheme of greens, blues, yellows, blending together and furthering the idea that this movie is targeted at children. The music for this movie is said to have a "lightness, a Disney touch", advancing the fun, enjoyable plot. the simplicity and stereotypical Disney-like songs are easily memorable and catchy in order to allow those of a younger age to appreciate the movie more. The animation was done by xerography,  with character desig...
Read more

Old Spice

-
Image
 Unfinished Claim 'Old spice Bahamas scent comes from an antiperspirant mine in the Bahamas' - 'This fact has not been fact checked'   Humour Surrealism Image manipulation Unfinished claim Escapism Seaside, beach, tropical, volcano Bahamas Holiday - wealth 'The man your man could smell like' Logo Centre - right Creates a visual path - easy to read serif font - playful, humorous, personal Product Image Bottom - right Easy to see Recognisable Matches the colour scheme of the ad Font All-caps Bold, sans serif - main slogan/ information  Shot type/ Camera angles Mid - shot/ head - shot - area of masculinity Personalise Eye-contact Physical closeness Special effects/ Image manipulation  Bahamas Tropical Escapism Non-realistic Slogan Unfinished claim Humorous Colour Palette Matches product image - red, tropical Recognisable Tropical  Bright, vibrant Escapism - paradise Rule of Thirds Isaiah Musta...
Read more

jungle book recap #3

-
DIGITAL CONVERGENCE:   production, distribution & exhibition digital convergence - the ability to view the same multimedia content from different types devices, thanks to the digitization of content (movies, pictures, music, voice, text) and the development of connections methods. Jungle Book 2016 Streaming Services Disney + Digital Copies Saturation Distribution Digital convergent media is very prevalent in people's lives across the globe in 2016 CGI Social Media Trailers on YouTube Website - 3D Experience of the set Older Audiences, Male  The use of digital convergence presented by The Jungle Book 2016 is one of the factors that positively impacted its success and profit rates. The wide range of technological options and reach increased their ability to produce, distribute and exhibit towards a large audience - thus increasing their profits. Word of Mouth They could hype up the movie too much Lack of regulation Piracy Jungle Book 1967 Physical Copies No DVDs for some ti...
Read more