Representation

-
Representation is the process by which media represent the 'real world' 
  • When discussing representations – we need to consider HOW they are represented through the media language choices. 
  • We also must consider the impact these representations will have. 



Madonna image:
  • What impact will this image have on women of Madonna's age? Those of the same age as Madonna may become insecure of how they look and compare themselves to this fake, edited version of her. This could cause a rise in plastic surgery use as well as a larger revenue for anti-ageing companies. It may also contribute to mental health issues that follow and are powered by these insecurities. 
  • Why would the producer of the media text have decided to make the changes that they have? They want to contribute to the global ideology that all women should have fair, unblemished skin and so this would make Madonna and the company look more appealing to the human eye - thus allowing them to draw in a larger audience. 
  • What does this tell you about a wider representation of women? Women are largely oppressed by the media in needing to have perfect skin, looks and style. These ideas are pushed unto them through ads such as this one. The need to have 'airbrushed skin' is a 'desired' quality that all women should strive for. It creates impossible expectations for women of all ages.
In what instances could representation be particularly damaging? 
  • Negative Stereotypes - Teenagers, celebrities, race, gender, religion etc.
    • marginalized and overlooked
    • 'promote public hostility toward other ethnic groups but also lower ethnic minority individuals’ self-esteem'
    • Damages their future opportunities - jobs etc. 
    • Expectations
  • Mental Health Issues - Insecurity, anxiety, depression etc.
  • Physical Health Issues - Plastic surgery etc. 
  • Islamophobia
    • In print media, the study found that 59 percent of the articles analysed associated Muslims with negative behaviour, while more than a third "misrepresented or made generalisations" about the community.
    • The study said 78 percent of the stories in the Mail on Sunday newspaper featuring Islam or Muslims living in the UK had a negative coverage of the community.
Amy Winehouse

Bruise that girl: Amy Winehouse displays nasty leg injuries as she hangs out by the pool - Daily Mail
  • News created on her just standing by a pool - extremely emphasised small event
  • 'Just friends: The singer was relaxing with one of the musicians from her band...' - The newspaper creates an implied assumption by putting emphasis on 'Just friends' (sarcastic).
  • 'Beehive yourself' - Uses a pun to create a chilled, comedic impression
  • 'Amy Winehouse grabs her surgically-enhanced breasts' - Very rude and passive- aggressive towards her and her appearance
  • 'Suspiciously like a drunken sort of injury' - They create a suspicion behind why and how she has the bruises on her legs,  blaming it on her drug and alcohol issues.
  • '£700-per-night Santa Teresa hotel' - pool side
  • 'Deep in thought: Amy looked a million miles away as she walked round the hotel grounds' - The report comments on the daily, normal actions of Winehouse, emphasising them in having significance.
Mediation - Choosing what to put together in order to create a media text (takes place at every stage of putting any media text together).

A true representation may never be achievable when mediation comes in to play.

A representation is the final product after all of the decisions have been made. 
  • The decision over what is chosen to be represented and what is rejected.
  • The choices made when organising the representation.
  • The options taken to focus the audience in a certain way.

Perrie Edwards hides her ring finger at Little Mix's PrettyLittleThing launch amid Alex Oxlade-Chamberlain engagement rumours - Daily Mail

  • 'hides her ring finger at Little Mix's PrettyLittleThing launch' - This news report chose to represent the 'what if' factor of this event - rather than its intended purpose.
  • 'claiming that Perrie had an early night because it was her anniversary with Alex.' - The article creates its basis on a whirlwind of rumours, speculations and claims that they have no proof for.
  • 'Perrie cinched in her waist with a metallic mandala print corset and teamed it with matching thigh-high heeled boots, a headband and a mini handbag.' - There is a slight reference to her outfit of the night, reinforcing how they are represented as stylish, beautiful women and their partnership with PrettyLittleThing, but it ultimately links back to their main point : 'oversized white bardot shirt dress which had long sleeves that hid her hands and fingers'
  • 'took to Instagram Stories to praise her footballer beau' - The article 'reinforces' their point by referencing the relationship between Perrie and Alex
Little Mix have got the power as they launch Pretty Little Thing collection with Love Island star Molly-May Hague - Metro

  • 'launch Pretty Little Thing collection' - The article doesn't draw readers in through assumptions, only through the true, real event.
  • 'The girl band sported matching outfits for the launch, which took place at Aynhoe Park House in London on Wednesday.' - The article discusses the fashion and outfits of the women and ambassador Molly-May Hague , the key purpose of the event at place.

Comments

Post a Comment

Popular posts from this blog

Movie Analysis - The Jungle Book

-
Image
The Jungle Book(1967 vs 2016) The 1967 Jungle Book, directed by Wolfgang Reitherman, is one of Walt Disney's hand-drawn animated classics. Based on Rudyard Kipling's dark and serious book(which is about the struggles between animals and man), this rendition strays from those dismal themes and portrays a more lighthearted, cheerful and straightforward approach. This lenient and easy-going depiction of the plot allows the movie to be appropriate and aimed at a more younger, family friendly audience. The movie uses a bright, soft colour scheme of greens, blues, yellows, blending together and furthering the idea that this movie is targeted at children. The music for this movie is said to have a "lightness, a Disney touch", advancing the fun, enjoyable plot. the simplicity and stereotypical Disney-like songs are easily memorable and catchy in order to allow those of a younger age to appreciate the movie more. The animation was done by xerography,  with character desig...
Read more

Old Spice

-
Image
 Unfinished Claim 'Old spice Bahamas scent comes from an antiperspirant mine in the Bahamas' - 'This fact has not been fact checked'   Humour Surrealism Image manipulation Unfinished claim Escapism Seaside, beach, tropical, volcano Bahamas Holiday - wealth 'The man your man could smell like' Logo Centre - right Creates a visual path - easy to read serif font - playful, humorous, personal Product Image Bottom - right Easy to see Recognisable Matches the colour scheme of the ad Font All-caps Bold, sans serif - main slogan/ information  Shot type/ Camera angles Mid - shot/ head - shot - area of masculinity Personalise Eye-contact Physical closeness Special effects/ Image manipulation  Bahamas Tropical Escapism Non-realistic Slogan Unfinished claim Humorous Colour Palette Matches product image - red, tropical Recognisable Tropical  Bright, vibrant Escapism - paradise Rule of Thirds Isaiah Musta...
Read more

jungle book recap #3

-
DIGITAL CONVERGENCE:   production, distribution & exhibition digital convergence - the ability to view the same multimedia content from different types devices, thanks to the digitization of content (movies, pictures, music, voice, text) and the development of connections methods. Jungle Book 2016 Streaming Services Disney + Digital Copies Saturation Distribution Digital convergent media is very prevalent in people's lives across the globe in 2016 CGI Social Media Trailers on YouTube Website - 3D Experience of the set Older Audiences, Male  The use of digital convergence presented by The Jungle Book 2016 is one of the factors that positively impacted its success and profit rates. The wide range of technological options and reach increased their ability to produce, distribute and exhibit towards a large audience - thus increasing their profits. Word of Mouth They could hype up the movie too much Lack of regulation Piracy Jungle Book 1967 Physical Copies No DVDs for some ti...
Read more