Media Studies

EXAMPLE QUESTIONS 3. EXPLAIN HOW THE POLITICAL CONTEXT IN WHICH NEWSPAPERS ARE PRODUCED, INFLUENCES THEIR OWNERSHIP AND REGULATION. REFER TO THE GUARDIAN AND THE DAILY MAIL NEWSPAPERS YOU HAVE STUDIED TO SUPPORT YOUR ANSWER.  [1O MARKS] 4. EVALUATE THE USEFULNESS OF ONE OF THE FOLLOWING IN UNDERSTANDING AUDIENCES FOR ONLINE NEWSPAPERS SUCH AS THE GUARDIAN AND THE DAILY MAIL: EITHER GERBNER'S CULTIVATION THEORY OR SHIRKY'S 'END OF AUDIENCE' THEORY [10 MARKS] WHAT IS REQUIRED FOR QUESTION 3? This question is a knowledge and understanding question on the influence of media contexts on newspapers. This question will be about the media form as a whole. You will be expected to give examples from the case study texts: The Guardian and The Daily Mail print, online and social media feeds. QUESTION 3 - KEY WORDS Political context - Freedom of Press and Capitalism! Left vs Right Ownership - Media concentration, press barons (evident in Daily Mail). Contrast of The Guardian...

AUDIENCE PROFILES Within the world of marketing, there is a move away from thinking of audiences as fitting into general demographics to thinking of audience as having a psychographic profile. What 5 things make up demographics? Age Gender Profession Location Marital Status What 5 things make up psychographics? Personality Values Activities Interests Opinions STRANGER THINGS Predominantly targeted to American audiences Also needs to attract a global audience to maximise profit and justify high budget. Therefore, ST uses a similar tactics as mainstream Hollywood movies to attract worldwide audience: Uses Hollywood star system - Winona Ryder High budgets and cinematic quality of production Mainstream genres Generic hybridity to maximise audience appeal - Sci-fi & Horror Development of franchises TARGET AUDIENCE PROFILES Demographics 18-29 54% popularity with men 46% popularity with women Highest popularity with millennial generation Regions America UK Western Europe Australia Canada ...

ALBERT BANDURA - MEDIA EFFECTS the idea that the media can implant ideas in the mind of the audience directly​ the idea that audiences acquire attitudes, emotional responses and new styles of conduct through modelling​ the idea that media representations of transgressive behaviour, such as violence or physical aggression, can lead audience members to imitate those forms of behaviour. KEY CONCEPT It is important to determine the effects that media products have on their audiences. Media effects theory often assumes a passive audience and focuses on the extent to which the media could be held responsible for problems in society. Produced in the 1960s and 70s, much has changed in our understanding of audiences and the media since Bandura’s ‘bobo doll’ experiments and ‘social learning’ theory. In media studies today, it is common practice to debunk Bandura’s research for being out-dated and irrelevant. ​ KEY EXPERIMENT: THE BOBO DOLL   The bobo doll experiments (1961-63) focused on an ...