Media Studies

The Impact of Technology 1967 Multi-plane Creates a 3D effect with a foreground and background  Xerography Importance of personality in the characters - drawn from the voice actors CGI production was not possible Computers were too expensive, unreliable and undeveloped for use in films The animation was completed with hand drawn pictures on transparent cells Multi-plane cameras were used to shoot layered cells at different distances This created a simple 3D effect which was relatively advanced for its time. Soundtrack was mono as stereo sound was too expensive. economic contexts The film industry suffered a downturn in popularity the 1950s as other entertainment sources competed for market share - TV, Radio, Theatre... The Sword and the Stone (1963) did not make a lot of money for Disney... 2016 Payed homage to the original (and Bambi) by using a multi-plane technique in the opening sequence of the movie. They use a traditional depiction of the Disney castle that fades into the new...

ECONOMIC CONTEXTS Jungle Book 1967 Budget - $4,000,000 Gross USA - $141,843,612 Opening Weekend - $5,291,670 (1984) Worldwide Gross - $210,310,084 Fewer sources of income. Merchandising was one option - mostly toys The Jungle Book soundtrack achieved gold record status Disney relied massively on box office figures Jungle Book 2016 Budget - $175,000,000 Gross USA - $364,001,123 Opening Weekend - $103,000,000 Worldwide Gross - $966,000,000 The Jungle Book 2016 was released using the saturation distribution method where cinemas across the globe were flooded. Extensive merchandising on a global scale, due to increase in manufacturing capacity & globalised economic trade. Lots of appeal for children, e.g. toys, t-shirts

MAGAZINE TERMINOLOGY House Style - A company's preferred manner of presentation and layout of written material. Call to Action - Any statement that initiates a reaction from the reader (subscribe, read now). A piece of content intended to induce a viewer, reader, or listener to perform a specific act, typically taking the form of an instruction or directive (e.g. buy now or click here ). Mode of Address - This is the tone and the written or spoken style of the media text and the way in which it communicates with the target audience Cover Line - A headline to a story that is inside the magazine. Anchorage Text - Copy that links the image to the main story/ headline. It anchors the image to the story. Strap line/ Tagline - A catchphrase or slogan, especially as used in advertising, or the punchline of a joke. Usually at the top of the cover, above the masthead. Feature - A newspaper or magazine article or a broadcast programme devoted to the treatment of a particular topic, typ...

TO WHAT EXTENT DO FAN-MADE MEDIA PRODUCTS FOR LONG FORM TELEVISION DRAMAS REFLECT THE FIVE ELEMENTS OF HENRY JENKINS' THEORY OF PARTICIPATION CULTURE? [10 marks] The theory of Participatory Culture is a concept that allows for the understanding of a long form television drama's audience; it deals with the function and structure of fandom, its five elements. Fan-made media products play a key part within the function of fandom. The artistic expression and communal engagement with dramas such as Stranger Things and Deutschland 83 is what builds up the structure of a fan base, that will eventually fall somewhere along Jenkins' five elements of participatory culture. Jenkins believes that fans play a key role in the circulation of media. The media products that they create allow for further advertisement and reach of LFTVDs and thus are a main factor in the circulation.  The Stranger Things audience demographic consists of mostly men that are between the ages of 18-29. Despite ...

Henry Jenkins believes that fans play a key role in the circulation of media. Fan Culture - often referred to as Fandom, describes social communities built around the shared enjoyment of particular aspect of popular culture - books, movies, TV shows, bands, sports, or sports teams etc. Examples include Star Trek (The Trekkies) and Harry Potter. Fandom is an example of what are called participatory cultures (fans acting not only as consumers but also as producers and creators of creative media) . Pronsumers - someone who consumes and produces media (like in Minecraft). Textual Poaching - audiences taking a media product and remaking or reworking it to create their own meaning. THE FIVE ELEMENTS OF PARTICIPATORY CULTURE There are low barriers to artistic expression and communal engagement Resources to make fan media is easily accessible to most fans. Judgement is not made on the merit of artistry but for the enthusiasm to create and engage. Supportive of create and sharing creati...

3. EXPLAIN HOW THE ECONOMIC CONTEXT IN WHICH NEWSPAPERS ARE PRODUCED, INFLUENCES THEIR NEWS CONTENT . REFER TO THE GUARDIAN AND THE DAILY MAIL NEWSPAPERS YOU HAVE STUDIED TO SUPPORT YOUR ANSWER. [10 MARKS] The economic context in which newspapers are produced can be seen to influence the news content. The news industry in the UK is under free market capitalism, and so newspapers such as the Daily Mail and The Guardian are driven by the profit motive. The flight of advertising revenue from print journalism to online media in the mid 2010s starved journalism of funds. This had led to a decline in The Guardian's expensive journalism - such as international news and investigative reporting - and a rise in the Daily Mail's cheaper alternative, be it opinion, reporting celebrities and public relations events, lifestyle journalism and sport. This decline in circulation has effected both papers. Despite this, both organisations have developed similar strategies by offering free onlin...