Glossary
Vertical integration is a strategy whereby a company owns or controls its suppliers, distributors, or retail locations to control its value or supply chain. Vertical integration benefits companies by allowing them to control the process, reduce costs, and improve efficiencies.
Horizontal integration is the process of a company increasing production of goods or services at the same part of the supply chain. A company may do this via internal expansion, acquisition or merger. The process can lead to monopoly if a company captures the vast majority of the market for that product or service.
Saturation distribution is a situation in which a product has become distributed within a market; the actual level of saturation can depend on consumer purchasing power; as well as competition, prices, and technology.
Free market capitalism is a society in which an open market sets prices for the sole purpose of profits. This type of society operates on the principles of supply and demand. Prices are set, and goods are bought and sold based on the demand of the people.
Digital Convergence is the priming of underlying digital technology components and features such as voice, texts, video, pictures, broadcasts, presentation, streaming media, global connectivity and personalized services.
Horizontal integration is the process of a company increasing production of goods or services at the same part of the supply chain. A company may do this via internal expansion, acquisition or merger. The process can lead to monopoly if a company captures the vast majority of the market for that product or service.
Saturation distribution is a situation in which a product has become distributed within a market; the actual level of saturation can depend on consumer purchasing power; as well as competition, prices, and technology.
Free market capitalism is a society in which an open market sets prices for the sole purpose of profits. This type of society operates on the principles of supply and demand. Prices are set, and goods are bought and sold based on the demand of the people.
Digital Convergence is the priming of underlying digital technology components and features such as voice, texts, video, pictures, broadcasts, presentation, streaming media, global connectivity and personalized services.
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