The name's Bond, James Bond

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Phoebe Waller - Bridge : new Bond film must 'treat woman properly' - even if he doesn't

How is James Bond attempting to fit into a post 'Time's Up / Me Too' world?

Waller - Bridge has been recruited to polish the script in order to present and treat women properly, making them feel like real people. In order to keep Bond's 'charm', they are not changing the way he treats women, keeping him true to his character, and focusing on how the film presents them.

Can it work? Should the James Bond franchise be abandoned?

Yes. It should work as, without changing the attittude and recognition of the iconic character of James Bond, Waller - Bridge is modifying the gender presentation and treatment.

Advertising and Marketing

Advertising 

Types:
  • Billboard
  • TV 
  • Radio
  • Flyer
  • Panphlet
  • Social Media
  • Website
  • Magazines
  • Poster
  • News Article
Purpose
  • Inform of product
  • Pursuade to buy / watch / read etc. (convince)
  • Entertain 
  • Enhance the company image and reliability
  • Demonstrate new uses
Examples
  • Movie trailer
  • Coca - Cola advertisment
  • Sport Sponcership 
  • John Lewis
  • Cereal - 'fee fie fo fix ive just had my weetabix'

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