Media Ownership

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Media ownership is the concept of studying who controls what is produced in the media and how this affects audience experience of the media.

Theory - Curran and Seaton

  • Patterns of ownership and control are the most significant factors in how media operates
  • Media industries follow the normal capitalist patterns
JB67 -- They never thought of making it a 'box office smash', they wanted to make 'Walt happy' and 'finish the movie'

Walt Disney's Politics 
  • Supported Democratic Party until he switched to the Republican party
  • He produced war-time training films and anti-Nazi propaganda films
  • Founding member for the Motion Picture Alliance for the Preservation of American Ideals
    • Against the rising tide of communism, fascism and kindred beliefs
  • Testified against former animators that were accused communists
  • Some see him as a patriot, folk artist and champion of American culture
  • Accused of antisemitism 
  • Accused of perpetrating racist stereotypes of African-American in his movies - Song of the South
  • Caricatures of non-white characters in his animations
  • Successfully campaigned for an Honorary Academy award for James Baskett, the first black actor to receive such an award
Historical Contexts
  • Racism - oppression/ subjugation 
  • Hippies - large drug use
  • Vietnam war
  • Martin Luther King
  • The Beatles

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