Distribution

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The Invisible Art - Process known only to those within the industry, barely written about and also imperceptible to everyone else

Producers - - Distribution - - Audience

Buena Vista is Disney's distributors. It is a part of Disney's vertical integration unit and saves them lots of money. They take on a number of titles each year and create an individual release-plan for the films.

Responsibilities of distributors: 

  • Deciding on a release date 
  • Deciding how many prints to produce and in which cinemas to screen them
  • Advertising campaigns
  • Designing art work for adverts, posters, flyers and billboards
  • Organising premiers and talker screenings
  • Booking talent (i.e. the stars or director) for press interviews and personal appearances
Distribution
  • Releasing and sustaining a film in the market place
  • Worked best when the three key stages are linked or controlled by the same company
  • UK system has more focus on marketing and sustaining a film in the local market
  • Independent Studios struggle to get distribution - No formal connection between Producers, distributors and exhibitors
  • Collaboration - need to get a major company on side - $$$

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