Film Industry - Economics

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Economic contexts

There is not always a clear-cut distinction between art house and blockbusters.

Major studios in Hollywood makes blockbusters:
  •      Disney/ Buena Vista
  •      Sony/Columbia
  •      20th century fox
  •      Warner bros
  •      Universal
  •      Paramount

--America have been very successful and practically own the film industry--

Making films is about minimizing risk:
  • What does this mean? 
    • They do not want to lose money. Specific techniques in order to save/earn more money
  • How can they do this?
    • Blockbuster: less complex ideas/plots in order to appeal to a wider audience, obtain a few stars, CGI, horizontal integration, large budget
    • Art house: Use more creative, complex and different plots in order to stand out and deter from the low budget. 
  • Is this good or bad for the audiences?
    • Repetitive
Two versions of the jungle book have been produced as economic contexts influence the film industry and drives an evolving media:
  • The Jungle Book (1967) was first released in the USA before some copies were sent to Europe. Film reel copies would have started in big cities before being toured until audience weren’t interested anymore
  • The Jungle Book (2016) was released using the saturation distribution method where cinemas across the globe were flooded with the film simultaneously


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